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The Auction House is the centre of every server’s economy, handling thousands of transactions every single hour. Players rely on the Auction House to buy and sell Azeroth’s most treasured items, and a select few play the Auction House for big profits.

It doesn’t matter what your level is, nor does it matter how much gold you begin with – any player can utilize the Auction House to make informed buying and selling decision, and end up with huge profits. And we’re not just talking about an extra few coins – after just a few weeks of refining your Auction House strategy you could be making thousands of gold per week from just a few hours work.

Here are our Auction House tips for getting you started:

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The Auctioneer Addon

Auctioneer is a free Auction House analysis tool that will allow you to capture, analyse and profit from Auction House data on your server. By scanning the Auction House a couple of times per day, you will quickly build up a profile of buying and selling trends on your server.

The Auctioneer Addon provides several functions for you to view this data and makes suggestions on which under-priced items you should buy and how much you should re-sell them for. The practice of buying low and selling high is just one method for making profit at the Auction House, and is made as easy as pointing-and-clicking with the Auctioneer addon.

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Timing Your Auctions

In business, as in playing the Auction House, timing is extremely important. Being able to buy up an item (or a whole range of items) when you know they are at their lowest price, and then re-sell them when they’ve hit their peak is a powerful skill.

From personal experience you may have already observed this happening. A common price fluctuation is that of Linen Cloth and other similar items. Before your server becomes busy (usually in the day on a weekday, or in the morning on a weekend) you will see such items at one price, but 2 hours after the masses have logged on you’ll see it at a much lower price. This is the principle of supply and demand in its simplest form.

It’s this concept of supply and demand, closely observed and optimized, that allows certain players to make insane amounts of gold for just a couple hours of play time each day.

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Knowing Your Wares

Have you ever been to the Auction House and bought an item, even though you knew it was a little over-priced? For many reasons, including convenience, urgency and even vanity, most players knowingly and willingly overpay for Auction House items on a regular basis.

The valuable knowledge in this scenario is knowing what and why, and to a certain extent when too. There has been extensive research done post-WotLK to identify which items players over-pay for and for what reason. Forgetting all other factors and practices, this knowledge alone has made many WoW players very rich and envied individuals.

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Becoming A Successful Auction House Player

Whilst such profitable knowledge is very appealing, few are willing to undergo the days, weeks and months of independent analysis necessary to gain access to it and formulate lucrative Auction House strategies. Thankfully there is a resource for would-be Auction House players who want to by-pass all this and get down to making some gold.

Warcraft Millionaire is the bible for many wealthy gold farmers. The guide focuses heavily on developing a strong Auction House strategy, that increases the coin you receive for your own items but, more importantly, teaches you to make masses of gold from re-selling items.

The guide is written by Brad Johnson, the first WoW player to reach the character gold cap (214,748 gold 36 silver 47 copper). Visit his website to find out more about what Warcraft Millionaire offers and how you can get involved on the Auction House playing phenomenon.